“Five years ago, I started my business with plenty of qualifications and an expert in my field, but no real idea how to be a CEO. Today I am responsible for 55 people and a multi-million-pound turnover. What makes David’s approach unique is his refusal to settle for surface-level tactics. He focuses on the inner work. It requires the courage to take yourself on and the vulnerability to be challenged, but the rewards, both for your mindset and your business, are undeniable.”
George Cavendish, CEO“Working with David introduced something completely different. His ontological approach did not just improve what I do, but created true transformation in how I think, how I lead, and how I see what is possible. My coaching with David was not about tweaking behaviours or adding new strategies. It was a fundamental shift in my mindset. David works where real change happens: at the level of identity. The work we did together has not just elevated my performance, it has reshaped who I am as a leader and what I am capable of. That is true transformation.”
William O’Niell, Business leader and serial entrepreneur“David’s profound understanding of the intricacies involved in moving from a corporate leadership position to entrepreneurship is exceptional. His approach is meticulously tailored, reflecting a keen sensitivity to the individual needs and ambitions of his clients. David Edmonds’s coaching was instrumental in my transition from Global Leader of Solutions and Enablers at BCG X to becoming a purpose-driven entrepreneur. I wholeheartedly recommend David to any professional embarking on a career transformation or seeking to elevate their business vision.”
Raza Hussain, Co-Founder and CEO, ConversAgentAI
“The coaching highlighted how individual concerns and agendas impact on the relationships within the group and its productivity. The team focused on taking responsibility for their actions and on helping individuals within the team to recognise and value their diverse strengths and talents. This helped the team to work more effectively together towards agreed outcomes.”
Dylan Roberts, CIO, Leeds City Council
“The tools I learnt have left me in a position to deal with whatever life throws at me in a powerful way.”
Girish Solanki, Chief Officer, Leeds City Council
“David is much more than a career advisor. He looks at you in the round and helps you consider what you really want to be doing and what suits you. David is a highly intuitive reader of people. He is helpful and generous. I cannot recommend him highly enough.”
Annabel Gillings, formerly BBC
“My coaching sessions with David have, without doubt, positively impacted the trajectory of my life. I now have a greater understanding of myself and my default decision-making process, which allows me to make more empowered choices. David manages to guide you through so many epiphanies and realisations, allowing you to connect the dots rather than just telling you what he has already observed. He challenges you, holds you accountable and shows no judgement.”
Chris Jordan, Business owner
“Through David’s coaching I have shifted my mindset and now let my actions speak louder than words. I have become more aware of when I am pushing myself outside my comfort zone and now see that as a sign of growth rather than a reason to hold back. This transformation has had a noticeable impact not only on my personal life but also on my performance at work.”
Kieran Cameron, Business owner
“I have received coaching from David for many years and it has transformed the way I think about situations and behave in response to them. David helped me to start taking action to define my own pathway in life. He asks the challenging questions that you never asked yourself. These often lead to moments of self-realisation, which lead to real actions. I now run my own company that helps me live out my passions in life.”
Martyn Tinsley, Founder